Conversion Rate Optimization: Why It’s So Important
Following on from our previous post, today we’re going to be talking about Conversion Rate Optimization. As we did the last time, we’re going to start by breaking down some of the key terms we will be using repeatedly. Conversion: the desired action you want …
Conversion Marketing: 5 Steps to Better Website Conversion
If you do business online, then you’ve probably heard about conversion marketing in one way or another. You’ve heard all about how you need to improve your conversion rate so that you can get more sales online and so on. The question is: what is this …
Staying Safe Online
Recently, someone dear got conned online. And I couldn’t understand it. I couldn’t understand how/why anyone (especially someone so close to me, and knows that I know quite a bit about the online space) would fall for such an obvious con. Then, it dawned on: they …
5 ways to build a credible online presence
What makes your brand different? An online presence can be referred to as the sum of all the interactions and engagements you have been able to create for your brand online. Your online presence, when built successfully, has the tendency to expose your brand to …
Choosing the Right Colours for your Website
Choosing colours for your Website can be quite a difficult and daunting task in spite of the apparent easiness. In order to effectively communicate your brand’s message and convert visitors to customers, it is important you choose the perfect chromatic palette which helps to create …