Conversion Rate Optimization: Why It’s So Important
Following on from our previous post, today we’re going to be talking about Conversion Rate Optimization. As we did the last time, we’re going to start by breaking down some of the key terms we will be using repeatedly. Conversion: the desired action you want …
Conversion Marketing: 5 Steps to Better Website Conversion
If you do business online, then you’ve probably heard about conversion marketing in one way or another. You’ve heard all about how you need to improve your conversion rate so that you can get more sales online and so on. The question is: what is this …
Staying Safe Online
Recently, someone dear got conned online. And I couldn’t understand it. I couldn’t understand how/why anyone (especially someone so close to me, and knows that I know quite a bit about the online space) would fall for such an obvious con. Then, it dawned on: they …