Building the Perfect Website Layout
The layout of a web page is usually what comes to mind when people think of web design. If you have a poor layout on your website, visitors won’t like the site and converting visitors to customers might prove difficult. One of the most overlooked …
Creating Content for your Website: Images
It’s very important to make use of images while building your website in order to add meaning, as well as have a visual appealing. Images when used properly, can be a powerful type of content that can be used to enhance the user’s experience on …
Creating Content for Your Website
[blockquote author=”Wikepedia” link=”Wik” target=”_blank”]“Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include among other things such as text, images, sounds, videos and animations.[/blockquote] In this particular series, we shall be looking …
Website Design
Designing a website is fairly simple these days. With the numerous drag ’n’ drop tools available, coupled with the ease with which we can now access website themes and templates, you can start to build a website today having never seen HTML code, and arrive …
Before you frown at multi-level marketing
Multi-level marketing (a.k.a. network marketing) is a phrase you have probably heard before. Sometimes, multi-level marketing gets painted in a bad light because it is often confused with pyramid schemes. For the sake of clarity, let us, first of all, look at the difference between …
‘Tis the season to be savvy
Christmas is approaching, and yes, now is the time. We talked about how to get ready for Christmas, and well, now is the time to put all that we talked about into action. Christmas is a time for family, bonding, friendship, and… commerce. As a …
Sales Cure All. Really?
I was reading through Mark Cuban’s 12 Rules for Start-ups and Rule No.4 really caught my attention, “Sales Cure All”. I thought to myself, “Could this really be true? Is sales really the answer to everything or are the folks at Entrepreneur.com simply agreeing with …
Planning for Christmas: Holiday Strategy
If you’re a digital marketer (or a marketer, in general), then you already know that you ought to have already started planning for Christmas. For those of us that don’t quite understand, Christmas is still a few months away. However, in the world of [digital] …
Developing A Content Marketing Strategy
So, today we want to talk a little about your developing a content marketing strategy. In contrast to your content strategy, which focuses primarily on the content itself, your content marketing strategy encompasses everything from the content itself, to how you disseminate it and how all of …
Getting started with content marketing
Over the past few years, content marketing has really taken off. With it has come new job titles like Content Developer, Digital Copywriter, etc. So, what exactly is it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating …
