Create a social media calendar like an Expert
Before we dive into making you an expert in social media calendar creation, you need to understand what a social media calendar is and how it’s important to your business. What is a social media calendar? A social media calendar is a tool used to …
Top 5 Social Media Scheduling Platforms in 2023
Social media scheduling platforms are one of the most essential tools you can use as an individual or business to manage your social media presence efficiently. These platforms streamline the process of content creation, post-scheduling, and post-analysis. Instead of manually posting content in real time, …
Understanding Social Media Scheduling Platforms
Don’t you sometimes wish you had magic power and can use your mind to easily control things like posting on social media without opening the app, saving you from unconsciously browsing the app? Or when you don’t need to set an alarm for posting? Yes, …
4 ways to Promote your business on LinkedIn
LinkedIn operates the world’s largest professional network on the Internet with more than 467 million members in over 200 countries and territories. Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put in the effort to understand …
4 ways to promote your business using Twitter
Twitter can be a great social media tool for marketing your business. Many businesses have been known to utilize the exposure and engagement that twitter offers. Twitter is a valuable tool for any business looking to increase their brand awareness, lead generation, and customer service. While …
4 ways to promote your business on Facebook
There’s a huge potential market that allows your business or brand to be discovered on Facebook. Facebook estimates that there are presently over 16 million Nigerians on Facebook. How do you ensure your business gets noticed? How do you turn one fan into 1,000? Here …
Getting started with content marketing
Over the past few years, content marketing has really taken off. With it has come new job titles like Content Developer, Digital Copywriter, etc. So, what exactly is it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating …
Social media marketing for beginners
The world of social media can sometimes feel overwhelming. The sheer number of networks and options open to an individual suggests that it is probably best to choose a few and focus. The trick here is to choose which platforms suit you best. These may …
Digital Marketing 101
As a 21st century business owner, you probably already know a fair bit about digital marketing, online marketing, social media marketing etc. However, it’s possible that you don’t quite know how to make it all work for you. Well, that is the point of this …
Know Your Competition
“Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu, The Art of War Ok, maybe it is a little extreme to call your competitors your enemies, but for the sake of this discussion, let’s just go …
