Staying Safe Online
Recently, someone dear got conned online. And I couldn’t understand it. I couldn’t understand how/why anyone (especially someone so close to me, and knows that I know quite a bit about the online space) would fall for such an obvious con. Then, it dawned on: they …
4 ways to promote your business using Twitter
Twitter can be a great social media tool for marketing your business. Many businesses have been known to utilize the exposure and engagement that twitter offers. Twitter is a valuable tool for any business looking to increase their brand awareness, lead generation, and customer service. While …
5 ways to build a credible online presence
What makes your brand different? An online presence can be referred to as the sum of all the interactions and engagements you have been able to create for your brand online. Your online presence, when built successfully, has the tendency to expose your brand to …
Planning for Christmas: Holiday Strategy
If you’re a digital marketer (or a marketer, in general), then you already know that you ought to have already started planning for Christmas. For those of us that don’t quite understand, Christmas is still a few months away. However, in the world of [digital] …
Getting started with content marketing
Over the past few years, content marketing has really taken off. With it has come new job titles like Content Developer, Digital Copywriter, etc. So, what exactly is it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating …
Digital Marketing 101
As a 21st century business owner, you probably already know a fair bit about digital marketing, online marketing, social media marketing etc. However, it’s possible that you don’t quite know how to make it all work for you. Well, that is the point of this …
Know Your Competition
“Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu, The Art of War Ok, maybe it is a little extreme to call your competitors your enemies, but for the sake of this discussion, let’s just go …
One More Thing
“One more thing” one of the most memorable phrases from a renowned innovator Steve Jobs. This phrase was used at every apple product launch, after they had announced a line of great products already, they put the cherry on top with the last and usually …
Branding Through Motion: The Rise of Animated Logos
Animated logos, also known as motion logos or logo animations, have become increasingly popular in the world of branding. They offer a dynamic and engaging way for companies to communicate their brand identity and capture the attention of the audience. Before we dive into our …
