Developing A Content Marketing Strategy
So, today we want to talk a little about your developing a content marketing strategy. In contrast to your content strategy, which focuses primarily on the content itself, your content marketing strategy encompasses everything from the content itself, to how you disseminate it and how all of …
Getting started with content marketing
Over the past few years, content marketing has really taken off. With it has come new job titles like Content Developer, Digital Copywriter, etc. So, what exactly is it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating …
Social media marketing for beginners
The world of social media can sometimes feel overwhelming. The sheer number of networks and options open to an individual suggests that it is probably best to choose a few and focus. The trick here is to choose which platforms suit you best. These may …
Digital Marketing 101
As a 21st century business owner, you probably already know a fair bit about digital marketing, online marketing, social media marketing etc. However, it’s possible that you don’t quite know how to make it all work for you. Well, that is the point of this …
One More Thing
“One more thing” one of the most memorable phrases from a renowned innovator Steve Jobs. This phrase was used at every apple product launch, after they had announced a line of great products already, they put the cherry on top with the last and usually …
