Conversion Rate Optimization: Why It’s So Important
Following on from our previous post, today we’re going to be talking about Conversion Rate Optimization. As we did the last time, we’re going to start by breaking down some of the key terms we will be using repeatedly. Conversion: the desired action you want …
Conversion Marketing: 5 Steps to Better Website Conversion
If you do business online, then you’ve probably heard about conversion marketing in one way or another. You’ve heard all about how you need to improve your conversion rate so that you can get more sales online and so on. The question is: what is this …
Staying Safe Online
Recently, someone dear got conned online. And I couldn’t understand it. I couldn’t understand how/why anyone (especially someone so close to me, and knows that I know quite a bit about the online space) would fall for such an obvious con. Then, it dawned on: they …
4 ways to Promote your business on LinkedIn
LinkedIn operates the world’s largest professional network on the Internet with more than 467 million members in over 200 countries and territories. Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put in the effort to understand …
4 ways to promote your business using Twitter
Twitter can be a great social media tool for marketing your business. Many businesses have been known to utilize the exposure and engagement that twitter offers. Twitter is a valuable tool for any business looking to increase their brand awareness, lead generation, and customer service. While …
4 ways to promote your business on Facebook
There’s a huge potential market that allows your business or brand to be discovered on Facebook. Facebook estimates that there are presently over 16 million Nigerians on Facebook. How do you ensure your business gets noticed? How do you turn one fan into 1,000? Here …
5 ways to build a credible online presence
What makes your brand different? An online presence can be referred to as the sum of all the interactions and engagements you have been able to create for your brand online. Your online presence, when built successfully, has the tendency to expose your brand to …
Choosing the Right Colours for your Website
Choosing colours for your Website can be quite a difficult and daunting task in spite of the apparent easiness. In order to effectively communicate your brand’s message and convert visitors to customers, it is important you choose the perfect chromatic palette which helps to create …
Building the Perfect Website Layout
The layout of a web page is usually what comes to mind when people think of web design. If you have a poor layout on your website, visitors won’t like the site and converting visitors to customers might prove difficult. One of the most overlooked …
Creating Content for your Website: Images
It’s very important to make use of images while building your website in order to add meaning, as well as have a visual appealing. Images when used properly, can be a powerful type of content that can be used to enhance the user’s experience on …
